(Friday, August 8, 2014) Amundi, one of the world’s leading asset management companies with US$1,100 billion AUM worldwide, has further extended their relationship with The European Tour after renewing their support of the Hong Kong Open, which will take place from October 16-19 at the Hong Kong Golf Club.
Amundi, which had recently celebrated its fourth year in partnership with the Alstom Open de France, will once again be a Premier Partner of the Hong Kong Open.
Co-sanctioned with the Asian Tour, the Hong Kong has a rich and illustrious history. The tournament was first staged in 1959 with Asian greats Lu Liang-huan, Chen Tze-ming, Lin Wen-tang and Kang Wook-soon among the distinguished champions who have tasted victory in Fanling.
Xiaofeng Zhong, Chief Executive Officer North Asia of Amundi, said: “We are glad to participate again in the Hong Kong Open, an emblematic tournament on the global golfing calendar. The event represents the extension of Amundi’s corporate sports sponsorship to Asia, where it has a strong presence for over 30 years. The Hong Kong Open symbolises the highest level of professionalism in the region, that also reinforces Amundi’s corporate values in providing high quality financial services to our clients.”
Keith Waters, Chief Operating Officer and Director of International Policy of The European Tour, said: “It’s a great pleasure to welcome Amundi back to the Hong Kong Open. As a Premier Partner to the event, Amundi are an important sponsor and we are delighted to be once again working alongside such a strong brand.
“The European Tour and Amundi both perform on the global stage, a fact perfectly illustrated by our agreements with them at both the Alstom Open de France and Hong Kong Open. We thank Amundi for their continued support of The European Tour and look forward to delivering outstanding value on their investment.”
About the Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include Abacus (Official Apparel Partner), Inetol Headwear (Official Headwear Sponsor), Oakley (Official Eyewear and Footwear Sponsor), Saxo Capital Markets (Official Statistics Partner), Singha Beer (Official Beer), Srixon (Official Ball), Subway (Official Quick Service Restaurant) and Rolex (Official Timekeeper). The Asian Tour has offices in Kuala Lumpur and Singapore. Also, visit us at www.asiantour.com, www.facebook.com/asiantourgolf, www.twitter.com/asiantourgolf,www.youtube.com/theasiantour and www.weibo.com/asiantourgolf.
About The European Tour
The European Tour is committed to celebrating the game of golf from the origins of the professional game, building a proud history of achievement, sportsmanship and integrity as well as showcasing our diverse global talent and rich landscapes. The European Tour’s innovative approach enables us to embrace the world, combining championships of tradition with new tournaments in the cities and countries of the future. The European Tour International Schedule, which from 2009 has incorporated The Race to Dubai, is a thriving global brand which, in 2014, will feature a minimum of 48 tournaments spread across five continents; the European Challenge Tour focuses on the up and coming players of the future; while the European Senior Tour provides a new start for champions celebrating their 50th birthday. The European Tour’s corporate identity features the iconic silhouette image of six-time Open Champion Harry Vardon who gives his name to The Harry Vardon Trophy, presented to the player who is crowned European Tour Number One and winner of The Race to Dubai at the end of the season.