They say timing is everything in golf and this was certainly the case when Kweichow Moutai partnered with the Link Hong Kong Open this year – at the acclaimed Hong Kong Golf Club.
In the lead up to the prestigious tournament, Kweichow Moutai announced they would become its Premier Partner.
It was part of an ambitious sponsorship program in 2025 that saw them sign on as title sponsor of the Singapore Open and presenting partner for the inaugural International Series Japan.
Not long after the announcement, the event’s organiser and the Asian Tour revealed the winner would earn a place in next year’s Open Championship and the Masters Tournament.
It was an unprecedented initiative that put the global spotlight on the event, its players and, of course, all of its partners.
Kweichow Moutai could not have asked for a finer debut appearance at the tournament, as well as validation for their decision to associate themselves with professional golf.
Everything fell in place for Kweichow Moutai – one of the leading luxury good brands in China.
The tournament aligned with their core principles of heritage and tradition as the event was first played in 1959 and is the longest-running international sporting event in Hong Kong. It is one of Asian Tour’s most prestigious golf championships and has a history spanning more than 65 years.
The event also represents another of their values, excellence, because as well as being part of The International Series – which provides a pathway to LIV Golf – it boasted one of the strongest fields in its history. It was headlined by Patrick Reed, the defending champion, Talor Gooch and Harold Varner III from the United States, South African’s Louis Oosthuizen, Charl Schwartzel and Dean Burmester, Martin Kaymer from Germany, and Thomas Pieters from Belgium.
However, it was another marquee name, Tom McKibbin from Northern Ireland, who stole the show. He recorded a breathtaking runaway victory that helped make the Link Hong Kong Open in 2025 one of its most memorable editions.
Kweichow Moutai’s sponsorship also benefitted greatly from the #FunForAll campaign. This audience engagement effort, which saw them have their own booth at the fan village, gave the public a chance to win a Moutai cocktail.
For Kweichow Moutai it was the perfect way to help celebrate the Link Hong Kong Open – just as they do at banquets and dinners around the world that celebrate every occasion.